04 Feb CETA - Rules of Origin Webinar
Unlocking CETA: How Canadian SMEs Can Maximize the EU Market Opportunity
Discover how CETA can support market diversification into the EU, understand how tariff preferences actually work in practice, and learn from Canadian SMEs already succeeding in Europe.
Europe is open for business—but are you leaving opportunity on the table? CETA gives Canadian companies preferential access to the EU, yet many SMEs never fully benefit because the rules feel overwhelming. Participants will gain clear, actionable takeaways to sharpen their EU strategy, make confident decisions, and compete more effectively in the European market.
This webinar demystifies CETA and shows you how to turn trade policy into real revenue. Through expert insights and real SME success stories, you’ll learn how to unlock tariff savings, navigate EU compliance with confidence, and access public procurement opportunities across Europe. No theory—just practical guidance you can apply immediately. Leave with a clear, step-by-step roadmap to enter or expand in the EU and use CETA as a strategic edge over global competitors.
• How to claim CETA tariff benefits and avoid common compliance pitfalls.
• Rules of origin, customs documentation, and certification best practices.
• Services, mobility, and EU procurement opportunities available to Canadian firms.
• How SMEs are successfully using CETA to diversify beyond North America.
• 12:00 – 12:05 Opening Remarks – Cecilia Turnbull, WTC-T
• 12:05 – 12:15 Why CETA Still Matters for Export Diversification
• 12:15 – 12:30 Tariffs, Rules of Origin & Documentation Deep Dive
• 12:30 – 12:50 CETA in Practice: SME Exporter Insights
• 12:50 – 12:55 Q&A
• 12:55 – 13:00 Closing Remarks – Cecilia Turnbull, WTCT-T
This webinar is brought to you by the Toronto Regional Board of Trade.
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